3 Ways SMS Marketing Benefits eCommerce Businesses

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You’ve invested in different types of marketing for your business, but you believe you can do more. If you aren’t sure of where to start, consider mass text messaging, which can help you reach more customers than before. You can also take advantage of tried-and-tested strategies to ensure high rates of all kinds: engagement, open, response, and many more. 

Major businesses all over the country use mass text message services to get the word out about their promos and special offers, and you could enjoy similar success. Here’s what you need to know about SMS marketing and how it can help your eCommerce business:

All About SMS Marketing

SMS marketing uses text messages or short message services to promote your product or services. Businesses use this to send texts to customers that provide their mobile phone numbers. It works similarly to email marketing, where customers subscribe to your text messages. They can also serve the same function as emails typically do, informing customers of order notifications, promotions, new products, and other important information.

However, there are a few things to keep in mind before diving fully into automated text messaging. You can send text messages only to customers who have given their permission; otherwise, sending unsolicited texts will get you into trouble. It is also recommended to provide a way to opt-out of texts from you, as it’s illegal not to give them that option. Be sure to tell recipients who you are with each message and use the right mass texting service to stay on top of your text blasts.

The Benefits of SMS Marketing on Your eCommerce Business

Adding SMS marketing to your overall marketing strategy can reap numerous benefits like better engagement, increased visibility, and higher conversions. Here are some of them:

You’ll Access a Wide Audience

As of 2021, around 67.1 percent of the world has a mobile phone. That means 5.27 billion people use a mobile phone that can send and receive text messages. As the world becomes more reliant on technology, this number will continue growing.

While mobile phones started as instruments for communication, they’ve become a staple in modern society. Given the leaps in power and development in smartphones over the last decade, more people have used their smartphones for other purposes, with 79 percent of them browsing eCommerce sites and purchasing from them. Smartphones are essentially mini shopping centers, which is why SMS marketing can help you drive conversions.

You’ll Engage More Customers With Texts

Email marketing is a great way to reach your audience, but it certainly isn’t one of the best given its staggering low open rate of 20 percent. Luckily, SMS messages have a higher open rate at 98 percent, which means almost every text you send is opened by the recipient. 

Apart from SMS marketing’s impressive open rates, they also have excellent read rates. According to research, 90 percent of recipients read the message within the first three minutes of receiving it, making it an ideal option for messages you want your customers to read and take action on right away, like flash sales or order confirmations. 

You Can Integrate SMS Marketing With Other Channels

Another perk of SMS marketing is that you can connect it to your other channels. You can encourage users to sign up for your email newsletter through your text messages and vice versa. Make the concept more attractive by promising exclusive offers and discounts. 

You can also use SMS messages to advertise your social media channels by adding shortened links in your texts, making it easy for subscribers to check out your business on their social media profiles. These are just some of the many ways you can incorporate mass text messaging in your various marketing channels!


Automated text messages can help you effectively market your business, encourage more people to convert, and promote higher engagement among your customers. SMS marketing is definitely a strategy you should add to your overall marketing plan with all these benefits!

Main Street Contact is a powerful web-based platform offering mass text message services you can use to promote your business with ease. Take advantage of our tools like appointment reminders, emergency notifications, special announcements, and more to communicate with your customers more effectively. Sign up for free today—no credit card required!