Technology has completely transformed how we do things nowadays. Indeed, developments in technology have made it infinitely easier for businesses to market and advertise their products or services.
Despite the near-infinite number of options that allow you to communicate with your customer base, sometimes the simplest option is the best. You may not know this but short message services (SMS) or texts are still one of the best ways to reach your customers. Now, we understand if you aren’t buying into this idea. To help convince you of the value that SMS marketing can bring to your business, here’s a list of four reasons why you should be using text messaging for your marketing campaigns.
It Allows You to Directly Contact Your Customers
The most obvious advantage that SMS has over any other medium is that it offers direct and instant communication with your customers. Since everyone has their phones on them 24/7, reaching them via their phones is one of the most effective ways to get your message out there. This is especially true for time-sensitive messages such as surprise sales and events.
It Can Support Your Other Marketing Efforts
What’s great about SMS marketing is that you can use it to support your other marketing endeavors. You can use text messaging as a way to direct your customers to your other marketing material in different mediums. This can be quite effective when it comes to boosting your digital marketing efforts, as you can simply add a link in the text message and people can view the content on their phones.
It Will Boost Customer Engagement
Due to it being more personal and direct, SMS marketing also increases customer engagement. Now, it’s vital that you make it a point to vary the type of content that you’ll be sending out. While it’s perfectly acceptable to send a text about sales and deals, the last thing you want is to overdo it. Instead of constantly trying to sell to your customers via text, it’s good to mix in special discounts or vouchers that will incentivize them to keep in contact with your business via text.
It Can Be Used to Learn More About Your Customers
Lastly, SMS can also be a powerful tool that allows you to learn more about your customers. This is crucial as having a good understanding of your customers allows you to better cater to their needs. Due to how instant it is, customers are far more likely to send out feedback when asked to do so. This is why you’ll want to use SMS for things like surveys to gauge your performance and figure out ways to improve your business.
We hope this article has proved to be useful when it comes to convincing you of the benefits of utilizing SMS marketing for your business. As you can see, text messaging is one of the most flexible marketing tools that can help you promote your business as well as support your other marketing efforts. If you have more specific questions about this, it would be best to speak with an SMS marketing expert.
If you’re looking for text services for small businesses, we here at Main Street Contact have got your back. Reach us out through email: firstname.lastname@example.org for more details.