Businesses are obsessing over new technologies like AR and VR to advertise their products these days. And, to a much greater extent, digital marketing. If your firm is large enough and your resources are deep enough, these technologies may be a game-changer.
But, despite the growing influence of AR, VR, and other digital media in promoting your products and services, the fact is that tried-and-true tools like email marketing and text messaging are not fading anytime soon. Let’s review how SMS can boost your business.
1. You Can Send Timely Updates
It is critical to send a prompt acknowledgment to all of your consumers whenever they participate in a transaction with you. Within your text communication program, you may quickly build workflows and set up automation for this purpose.
For example, working with banks and other financial institutions necessitates the submission of several forms, papers, and so on. These companies must inform their consumers about the progress of various transactions. Although a customer service executive can contact a client at any point in the product lifecycle, it is a time-consuming and inefficient procedure. Instead, numerous transactions may be standardized, and automatic SMS from the CRM can be triggered appropriately. This minimizes manual labor while also ensuring uniformity in all incoming communication.
2. Easily Take Polls and Post Results
Customers frequently offer comments via company SMS. Why not try something a little more valuable and entertaining? Regular polls are an excellent approach to understand your customers better and demonstrate that you care about what they think. After all, 79 percent of consumers only buy from firms that demonstrate a genuine desire to win their business.
Don’t forget to send out the results of your company text messaging polls later; consumers enjoy seeing how their thoughts compare to those of their peers.
3. Marketing in Context
Sure, the level of targeting provided by SMS to businesses is unrivaled. However, you might improve your performance by delivering messages in the appropriate context since context can motivate your consumers to return for more.
Geofencing is one of the strategies used to deliver contextual text messages to subscribers within virtual boundaries, such as a store or a mall in a specific location. So, whenever a client walks into your store, your company may spring into action by giving them the most recent coupon, offer, or message. Customers frequently fall for this bait because of the circumstances in which they got it.
4. Stimulating Further Engagement by Soliciting For Reviews
Customers that have had a great experience want to share their knowledge, and you may aid them by reminding them of what would be most beneficial. Sending a link to Yelp, Google, or another review site is one method to keep the relationship going. Enabling 1-to-1 texting may also be used to address any issues that arise, giving consumers a channel to express their concerns directly to you rather than anonymously online.
Having the appropriate text messaging strategy in place might be a game-changer for your company. Run A/B tests on text messages regularly since it is the only way to ensure that your text messages resonate with your consumers today and in the future. Emails may, after all, be sent for free. However, text messages are viewed by everyone on your list, and the advantages outweigh the disadvantages. You can’t say the same thing about emails. So, before you leap, consider your options.
Main Street Contact offers one of the best text messaging services for businesses, providing you with ample opportunities to drive customer engagement, loyalty, and sales. Get in touch with us today!