Nowadays, most businesses utilize various digital marketing methods to ensure that a broader audience sees them. There are many ways of doing this, but two methods that often go hand in hand are email marketing and SMS marketing.
Email marketing involves using emails, while SMS marketing uses SMS messaging. Both of these can help businesses reach out to customers and potential customers in a powerful way. Both methods are far more effective than traditional mailing or emailing people. However, making both work for companies can be tricky since it’s often confusing to know how to get started, and many people are unsure how to proceed when they aren’t sure how to use them effectively.
To help you out, we put together some simple tips that will allow you to use both methods to their maximum effect. Read on below to get started.
#1 – Know Your Customer Base
Before anything else, you need to know your target audience first to make sure that your messages are directed at the right people. Unfortunately, if you want to be a successful business owner, you must understand that this isn’t a simple task.
You can’t just choose the methods you will use because you’ve heard that they are good. You have to understand who you should be targeting and what your business is trying to achieve. Otherwise, you’ll just waste time and money, and you won’t see any accurate results.
However, you need to keep in mind that you don’t have to tailor your marketing to every individual. People of all ages, backgrounds, and tastes are part of your potential customer base, so the purpose of this campaign might be to appeal to a particular type of person, such as millennials or parents of young children.
#2 – Drive Email Newsletter Leads
If your business is reliant on getting new customers, then the primary focus of your marketing campaign should be on driving email newsletter leads. This is a massive part of digital marketing, and there are several reasons why so many businesses choose to do this.
Email marketing campaigns allow you to send out messages to your customers, and you can manage them in a completely customized way to your needs. You can send them messages and give them information on products and services, and you can also reach out to new customers.
When you send out emails to people who know your brand, you can communicate with them in a very personal way, and they are much more likely to respond to what you have to say.
#3 – Make the SMS Open Rate Work to Your Advantage
An SMS open rate can be advantageous in many ways, and you need to understand that there are many ways to use this to your advantage. For example, you can use it to offer promotions to your customers, and the great thing about this is that they will be able to accept it at any time.
Additionally, you can also use the SMS open rate to promote additional products or services, and you can also use it to promote your newsletter. Essentially, the SMS open rate can be another part of your email marketing campaign. It can also act as a way to communicate with your customers in a more personal way, making your marketing campaigns much more effective.
#4 – Answer Your Customers’ Queries as Fast as Possible
While you need to give your customers as much information as possible, it’s also vital that you answer their questions as quickly as possible. This is because people just won’t be able to wait for you to respond. If you do, you’ll just be annoying them, and you might even lose some customers. As a result, you need to reply to their questions within 24 hours, or even sooner. This is the best way to ensure that they don’t get annoyed or lose interest in you and your business.
#5 – Develop a Cross-Platform Marketing Campaign
You need to know that it’s not a good idea just to use one method to reach your target audience. Rather, you need to develop a cross-platform marketing campaign, allowing you to get more customers with your messages.
If you want to reach out to your target audience in as many ways as possible, then you should consider using both email newsletters and SMS open rates to promote your business. This is a good idea for many reasons, and it’s a way of reaching out to your customers in a very effective way.
If you’re looking for text services for small businesses, Main Street Contact has got your back! We also provide text messaging services across various industries, such as real estate and health care to ensure that the right people see your messages. Contact us today and allow us to revitalize your marketing strategy!