Automated Voice Call Campaigns and How to Maximize Them

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If you’re trying to cater to a huge number of clients and your business is facing expansion, it can be hard to keep up with a disparity in supply. Sometimes, you just don’t have enough hands on deck to establish effective communications with every potential customer.

This is where an automated voice calling system comes in. With the right implementation, it can be exactly what a business needs to reach out to a high volume of customers without sacrificing quality.

What an Automated Voice Call Actually Is

Let’s be clear about something. An automated calling system is not a robot that responds in real-time or an app. It is an automated series of calls that have been scheduled and are delivered by a dialer. Alternatively, it also refers to the trigger of an automated set of responses upon the call of a customer.

It should be noted that there are different systems in place when it comes to mass campaigns. That said, this method nixes the need for any hardware upfront because of the cloud-based technology it makes use of. Basically, the given service provider is in charge of hosting the broadcast system, which then uses an API to use customized profiles and respond as programmed.

These systems also usually feature sending SMS messages, recording calls, and setting up specific calls.

How to Use Automated Voice Calls

The good thing about such a system is that it doesn’t take much knowledge at the end of the business that is trying to implement it. All you need is to know how best to maximize its uses.

For instance, companies looking to use automated voice call systems should make use of the ability to target potential respondents or consumers based on their account details, purchase history, and recorded location.

Other things to take note of are dialogue options that make each call more engaging and helpful, configurable profiles for different occasions and calls, voice recognition, recording calls for reference, and report dashboards for monitoring.

All of these can be used either to simply greet callers or to conduct market research, gauge market reception, and receive feedback from existing customers. Additionally, you can use this system to follow up on customers and establish an immediate customer service line.

How Automated Voice Calls Can Help a Business

There are a lot of upsides to choosing automated voice call systems. If given the right effort and time, this can help with better customer service, increased revenue, higher client retention rates, and even lead generation.

Businesses can even look forward to reduced costs, better client management, increased engagement and customer satisfaction, greater reach, improved forecasting, better response rates, and more leads. Take note that these are just a few of the benefits that automated voice call systems can provide.


There you have it—the basics of what you need to know about automated voice calling systems and how to use them for the benefit of your business. Done correctly, this can be an excellent way to improve your base operations and reach your business goals.

Use a powerful platform that can improve your business. With Main Street Contact, you get an automated voice calling system that is also capable of sending text messages with ease. Sign up for free and get in touch with us to learn more.