6 Practices to Integrate into Your SMS Marketing Strategies

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Nowadays, it’s hard to find someone who doesn’t own a smartphone. For this reason, marketers took advantage of this by implementing mobile-centric marketing strategies, such as SMS marketing. SMS marketing is not a new thing, of course, but the rise of smartphones is changing how campaigns are run.

SMS marketing is a type of direct marketing that uses SMS messages to deliver marketing messages. The most common use of SMS marketing is people sending information about sales or events to their customers through text messaging. Like any other form of marketing, SMS marketing must be done correctly to see results.

This article lists down ways to improve your SMS marketing strategy. Read on below to get started.

#1 – Start Small

Unless you are a wildly successful business, you don’t have the money to start a campaign right away. Usually, companies start small, sending out a few text messages before ramping up. You must do this with your SMS marketing plan too.

SMS marketing is an investment, after all. You can’t expect to see results immediately. First, you need to understand who your target audience is. Once you figure out your audience, you can send out your message. You’ll also need to analyze your results to know if you should change your message or marketing tactics.

#2 – Get Permission

One of the biggest mistakes of SMS marketing is sending out marketing messages without asking for permission. The thing is that most people don’t want to receive unsolicited messages. They find it annoying. Most people who receive these messages simply use the “Report Spam” button.

The only way to avoid this is to get permission. The best way to do this is to have potential customers sign up for your service. The important thing with this is to keep your sign-up form short and simple. One of the best ways to do this is to include a benefit that will entice the target market to sign up.

#3 – Be Straightforward with What You’re Saying

SMS marketing campaigns are great because of their simplicity. There are no banners, popups, or other distractions. However, there is a lot of room for error with SMS marketing. The main problem is that people only get a few words on their screen.

This is why you should be straightforward with what you’re saying. You also want to keep your message short. As mentioned before, most people don’t have time for long and drawn-out messages. So, keep your message clear and concise.

#4 – Use the Right Keywords

The best way to get customers to notice your message is to use keywords. The problem with this is that there are a lot of keywords out there. This is why you should use keywords that are relevant to your business. For example, you must use spa-related keywords if you own a spa.

In addition, you’ll want to use keywords that are relevant to your target audience. If you’re sending out text messages to young women, you’ll want to use keywords that are relevant to them.

#5 – Respond to Your Message’s Recipients

If you want to see results with your SMS marketing campaign, you need to respond to your message’s recipients. The thing is that people don’t like to be ignored. They won’t be impressed if you send a text message and don’t pay them any attention.

The best way to respond to your message’s recipients is to answer their questions. If they ask you a question, it’s a good idea to answer it if you’re able to. This can be as simple as asking them to visit your website for more information.

#6 – Find an Excellent SMS Provider

If you want to see results with your SMS marketing campaign, you need to find an excellent SMS provider. There are many providers out there that might not be worth the money. So, you’ll want to find one that has all the features you need for your marketing campaign.

For example, if you’re planning on sending out a lot of messages, you’ll want to find a provider that has a low per-message cost. This way, you’ll be able to keep costs low and see quick results with your marketing campaign.


The fact is that SMS marketing isn’t going away anytime soon. It’s an excellent form of marketing that you can use to reach your target market. The only thing that matters is that you use it correctly. The above tips will help you with this, so be sure to follow them.

If you’re looking for a text messaging marketing service, Main Street Contact has what you need! We provide simple yet effective solutions, and our services also cover other industries such as healthcare, restaurants, and real estate. Contact us today to learn more!