Professional Text Etiquette: Write Your Message Right

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Today’s business owners have access to many communication platforms to help them stay in touch with new and existing clients. However, many firms tread a narrow line between keeping their consumers interested and aggravating them with a flood of communications when using this “high-touch” method.

When it comes to business text messaging marketing, many organizations face this danger. While text messaging is undoubtedly one of the most effective marketing platforms for organizations in terms of open rates and conversions, many business owners still have concerns about handling it properly.

Is there such a thing as too many texts? How can you compose professional yet conversational messages? Are there any guidelines for sending SMS “properly”? We’ll answer all of these concerns and more in this guide, so your company can feel secure about using text messaging as a professional marketing tool.

Writing a Professional Message

The structure of a text message is pretty simple. Aside from the mechanics, such as character limits, the tone is the most crucial factor to consider while sending an SMS. Even if you’re writing anything formal, you should use a conversational tone. When dealing with clients or employees, texting is personal, and you don’t want to come across as a robot. Reduce the use of flowery words.

Sending Professional Text Messages

Do you want to keep your consumers interested while avoiding texting blunders? When sending messages to your customers, consider the following excellent text messaging practices:

Keep it Short and Simple

Longer isn’t necessarily better when it comes to marketing messages. Instead, concentrate on being succinct to encourage people to take action as soon as feasible. This notion is especially true for text texting. Keep your text messages brief and sweet so that subscribers are more likely to 1) read the entire message and 2) take advantage of your offer.

Obtain Customer Consent

It’s critical to have your consumers’ permission before sending them SMS messages. Before you may send a text message campaign to your subscribers, you must obtain “expressed written approval.”

To accomplish this, include a disclaimer on your opt-in form that specifies that they agree to receive SMS messages from you by signing up for your list. Make it clear how frequently these SMS will be delivered, if there will be any fees, and how they can opt out at any moment.

Limit the Number of Messages You Send Out

Longer text messages aren’t always better, and sending text messages more frequently isn’t always better. You don’t want to bother your consumers by sending them too many text messages, which may force them to unsubscribe. Instead, for each of your efforts, attempt to set a precise cadence.

As a general rule, you should not send more than one SMS per day or more than four times per week (unless the consumer replies to your original message and opts in for more updates). If you’re still losing subscribers, it might be time to reduce the frequency.

Create Easy-to-Respond Messages

Customers should be able to respond to your messages, click through to learn more about your items, opt-in for more updates, and so on. Don’t leave customers guessing about how to get in touch with you or purchase your goods.

Users will know what they should do next, enhancing your response and conversion rates with a clear call to action.

Include a Brief Signature

Unless a user has your phone number saved, they may not realize who is texting them immediately away. Even if clients don’t recall enrolling into your list, a short signature lets them know who is contacting them. You can also include a link to your company’s website so that visitors can learn more about your brand, goods, and services.

Summing Everything Up

Even though texting is a relatively new marketing strategy, there are some best practices you can follow to enhance interaction without irritating your clients. If handled effectively and professionally, text messaging may be a valuable tool for organizations.

To enhance response rates, always get permission from customers before sending text messages, keep messages short and sweet, and include a compelling call to action. Use text messaging to send reminders, confirmation messages, surveys, and more to grow your brand.

Do you want to make your text message marketing initiatives more efficient? Main Street Contact offers a text messaging service for businesses to help make SMS marketing simple. Get in touch to find out more about our business texting plans today!