What Is SMS Marketing and How Does It Help Your Business?

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SMS marketing is a popular service among businesses because it helps set and confirm appointments, send promotional messages, and post announcements. The service sends automated text messages to customers whenever a company wants to send out valuable messages. It’s also incredibly helpful in keeping businesses connected to their customers and maintaining their relevancy.

How Does It Work?

You might think a business can’t keep track of all its clients well enough to send every person a text message. You would be right if it weren’t for the advancements in technology producing software and apps that organize and handle customer information, allowing a business to send automated text messages.

Nowadays, you can have a whole in-house or third-party marketing team using software that lets them customize messages and send them to a complete list of your clientele. Don’t forget to keep your database updated to optimize the results. Besides that, the important thing is you get your customer’s consent. Without it, you can immediately consider this marketing campaign a failure.

You may be wondering whether this marketing strategy is worth the investment. You can take a look at this list and decide for yourself:

Increased Successful ROI

Combining SMS marketing with other existing promotional campaigns can get you a 50 percent increase in successful ROI. That’s because this strategy presents an excellent opportunity for direct marketing, especially when you’re offering time-sensitive messages like limited discounts and sales.

Better Customer Engagement

Studies have also shown that SMS marketing leads to better customer engagement because the message reaches a more personal medium of communication. A well-written SMS message is all you need to improve your customer experience and receive higher customer engagement rates in return.

Effective Data Collection

You can also use SMS marketing as a form of data collection. It’s efficient if you need to gather feedback from your customers and improve your services. It also lets them know that you value their opinion and are open to using that information for the betterment of your business. It’s a great way to track your progress and see which goals you’ve achieved so far.

Increased Brand Loyalty

SMS marketing can also increase brand loyalty. Since it boosts your customer engagement, it directly affects your customers’ loyalty to your business. It enforces a more positive connection between you and your clients. However, it only works if you can make the messages sound more personalized. To do that, you could send out unique messages during their birthdays or offer special birthday discounts.


The world of business is a fast-paced and ever-changing environment, which is why it’s crucial to stay on top of your game. When marketing your business, you need to get creative and use all the means available to you.

SMS messaging is one of the easiest ways to promote your business and gain a lot of benefits in return. It’s easy to start a campaign on your own or even with a professional third-party company. However you choose to begin one, always remember that SMS marketing aims to establish a personalized relationship with your customers.

Main Street Contact is a web-based platform that can help you start a successful SMS marketing campaign. Our goal is to deliver the best mass texting services for our clients to ensure their success. If you want to get ahead of the competition, get in touch with us today!