Best Time to Do a SMS Campaign.
Despite the advent of fancier marketing delivery platforms, such as email and social media, mobile text message marketing remains to be a cost-effective way to engage your audience. That being said, because it offers less in the way of data tracking, you’ll need to dig a little deeper to determine the best time to do a blast text message.
This article will cover four factors to consider when it comes to knowing the best time to schedule a text messaging campaign for your business.
Day of the week
Are Mondays getting you feeling down? It’s probably the same thing for your subscribers! Many people tend to be busier at the beginning of the week but slowly ease in by the next few days. For this reason, most companies send their blast text messages by Tuesday, Wednesday, and Thursday.
While this approach is sensible, it also has its drawbacks. The popularity of these days for sending a blast text message means that your message could mean more competition for your subscriber’s attention. This is why some companies opt to send their messages even later, sometimes during Friday or on the weekend. Before deciding on either option, consider the other factors first!
Time of day
Aim to send a text message when your customers are most likely already on their phones. The schedule could be different among people. For some, the best time could be around 8 am when they’re eating breakfast or taking the subway to work, as they have a few minutes to spare to read your message.
The best way would be around noontime, while they’re taking a lunch break or are grabbing a quick cup of coffee before they get back to the grind. Others still may be more likely to read your message in the late afternoon, when they’re taking the subway for their afternoon commute home.
Content of your text message
The nature of what you’re trying to sell is a crucial factor as well. If you’re a restaurant, try sending a text message offering a lunchtime discount a few hours after breakfast but just before lunch to entice your customers. If you’re offering discounts for your spa, theater, or any other retail and entertainment business, send it earlier in the day to give people time to plan their weekends.
However, if you use your text messages as a confirmation method for purchases, payments, and other monetary transactions, send those messages as soon as possible.
Mobile text message marketing gets a bad reputation because some businesses and firms do not give special attention to people’s schedules. For example, if your subscribers are scattered across the country in different timezones, don’t send your advisories all at once based on a single location.
Consider your subscribers who may be in different time zones; they probably wouldn’t appreciate being woken up in the wee hours of the morning by your sales text. Avoid sending out text messages during important family holidays, especially during Thanksgiving and Christmas. Whatever you do, don’t do a blast text message during Sundays or while people are enjoying their dinners!
Sending a text message during these time slots and days are sure to annoy your customers and may even result in them unsubscribing from your list.
Unfortunately, there is no one-size-fits-all solution in sending out blast text messages for your business. It all boils down to efficient subscriber segmentation and making the correct assumptions as to what is the most convenient time for your subscribers. The more you know about your customers, the higher the chances of generating a healthy ROI from your SMS marketing efforts.
Main Street Contact is a text message marketing service that makes reaching out to your customer easy and hassle-free. Our services are geared towards small businesses, non-profits, religious groups, educational institutions, and more. Get started today for free!