The Art of Emojis: Using Text Emojis in Business Communication

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The Fourth Industrial Revolution is the age of unbelievable change. With the blurring of boundaries between the biological, physical, and digital worlds, various technologies and innovations are bound to disrupt the way we live. 

From the Internet of Things (IoT) to artificial intelligence (AI), the world is increasingly becoming digital, perhaps at a faster rate than anyone ever expected! Indeed, society is full of emerging technologies that can aid the digital transformation of various sectors of society.

However, amidst the rapid changes and new technologies being introduced today, one innovation has become deeply ingrained in our lives, changing the way we communicate in our professional and personal lives.

More Than Words Can Express

Text messaging has become a crucial form of communication, but it doesn’t always accurately get the message across. Words aren’t always enough to express an emotion, after all. To make up for what texts alone can’t fill, icons and symbols known as emojis were introduced to the world in 1999.

Over 20 years later, emojis have become more relevant than ever! With smartphone users including emojis in their texts to emphasize a message and substitute for words for them, emojis aren’t going anywhere. Given the timeliness and relevance of the emoji, it makes you think—are they necessary in business text messaging too?

Emojis and Business: A Good Combination?

Emojis are fun and increasingly relevant, while businesses aim to remain relevant and competitive. So, don’t emojis provide the perfect solution to helping organizations advance toward their goals?

Although emojis are undoubtedly an irreplaceable element in text messaging, many people feel apprehensive about integrating symbols into business communication. Business means being professional, and emojis are the exact opposite of prim and proper.

Contrary to what some may think, professional doesn’t have to mean dull and proper. Depending on your brand’s personality, you may want to appear friendlier to your target audience and make your texts feel more casual. In that case, emojis are the way to go!

The Benefits of Using Emojis

Including emojis in automated text messages can be a good idea! With emojis, you can make your message sound friendlier rather than cold and serious. An emoji SMS will help make your texts feel like a chat between two colleagues, helping build a deeper relationship between your customers.

With the proper use of emojis, you’ll be able to build connections with your clients. The more approachable you seem in business text communication, the more your customers will be willing to do business with you!

However, while emojis are an excellent tool for adding a personal touch, getting the reader’s attention, and making you seem friendlier, there is a limit to using symbols and icons. Emojis aren’t always appropriate, as some situations will require you to be more formal. If you’re unsure how the reader will respond to emojis, it would be better to avoid using them.


Who knew emojis could also be a beneficial tool in business text communication? Indeed, emojis are crucial to building rapport with your customers and driving sales. As long as you know how and when to use them, you’ll be able to communicate better with your employees and clients!

Are you considering investing in automated text messaging for your business? Then, you’ve come to the right place! Our web-based platform, Main Street Contact, allows you to send voice and text messages with ease. Get started today for FREE!