Which Sectors Benefit the Most from Text Message Marketing?

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SMS marketing is an effective solution for marketers to generate leads, improve customer service, increase engagement, and drive new sales. Here are ten industries that are making the most of SMS marketing:

Restaurants and Hotels

The hospitality industry relies heavily on customer experience, and SMS messaging helps hotel chains and restaurants deliver the right message to the right person at the right time. According to a study by Infobip, 60 percent of SMS marketing recipients view the notification within five minutes of receiving it, and 83 percent see it within a day.

Retail and E-Commerce

Retailers can use SMS messages to announce discount offers and in-store events and drive direct sales. A survey by Epsilon found that customer-facing SMS marketing messages lead to a 10.3 percent increase in direct sales and that only a small number of companies use this channel to drive sales.

Travel and Leisure

SMS can be used to provide information about flight delays, departure details, and arrival times. It can also be used to provide information about customer reservations and itineraries. SMS can also give vouchers and gift cards to make it easier for customers to book travel.

Health, Beauty, and Wellness

Marketers in the health and wellness industry can use SMS to keep customers informed about new products, services, promotions, and exclusive offers. SMS can also deliver personalized health and beauty tips, advice, and more.

Real Estate and Mortgage Lending

Real estate agents and mortgage lending professionals can use SMS to send reminders about appointments and due dates and provide feedback about their performance. SMS marketing campaigns can enhance the effectiveness of campaigns and increase the number of people who complete their tasks.

Technology and Telecommunications

The technology and telecoms industry can use SMS to provide customers with a direct line of communication with an enterprise and to offer support, help, or information at the right moment. SMS campaigns are also effective at increasing customer retention and reducing churn.

Health Care and Pharmaceuticals

Marketers in the health care and pharmaceuticals industry can use SMS to remind patients of a prescription refill, update them on a shipment or delivery status, or notify them of a product recall.

Energy and Environment

SMS can be used to promote energy-saving initiatives and provide information on the sources and costs of energy and the installation and maintenance of solar panels and other renewable technology.

Finance and Banking

Financial institutions can use SMS to deliver information about interest rates, balances, and account updates. SMS can also give alerts about fraud and provide support to customers during an emergency.

Nonprofit Organizations and Charities

Nonprofits can use text message campaigns to spread awareness about important issues and engage with their audience. It can also collect donations, register for events, and more.


SMS marketing can be powerful customer acquisition and retention tool whether you’re a small business or a large corporation. The best way to get started is to create simple, targeted messages that help you meet your stated business goals. Your customers are always on the go, and they’d rather text than call. There’s no better way to reach them.

Main Street Contact is a powerful web-based platform created to help you send voice and text messages with ease. You will be able to send messages worldwide quickly and efficiently as we handle small and large capacity messaging. So if you require a mass texting service, we can help. Get in touch with us today!