Why SMS Marketing Is Such a Viable Digital Marketing Tool

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Marketing efforts can be challenging to sustain without suitable approaches and tools. With the introduction and continuous advancement of technology, businesses no longer have to be limited to the constraints of billboards, TV commercials, and other traditional advertising outlets as new mediums come into play.

SMS marketing, also referred to as text marketing, can be instrumental to how well a business’s digital marketing strategy is going. Text messaging is often underrated when it comes down to drawing an audience and converting them into customers. 

Here’s why you should start utilizing them. 

Text Messages Can Be Targeted

SMS marketing can be quite effective as it allows any business to send direct messages to a pool of people. You can even choose which demographic you can be sending your message to. If you have a specific product or service that you want older customers in a certain location to know about, you can give the heads up through text messaging.

Just be a little wary about sending too many messages or just sending random messages, as that is considered illegal in plenty of states. The number being used and your business may even be dubbed as a spammer by the end of the day. Avoid that as best as possible by having a list of recipients who consent to getting the text messages.

Text Messages Can Be Customized

A digital marketing tool shouldn’t just allow a business to determine who they reach, but also how. Treat the text messages as available ad space that lets you put anything on it. You can share lots of relevant information and campaigns with your customer base that may entice them in giving your website or store a visit.

Plus, you can make it a lot more personable to the customer base. SMS marketing and email marketing are a little similar in how you can construct and personalize a message as if to speak directly to a consumer rather than just an audience. Use names, make great opening lines, and encourage some form of interaction with your brand.

Text Messages Can Be Easy to Manage

Text messages can feel like it’s a little tricky to manage, especially with lengthy contact lists and a schedule of memos to send in. However, it isn’t as hard as you think when you’re using an SMS marketing management platform. With this inclusion, it will be a complete breeze to send in the text messages that you want to. 

Text Messages Can Bring Traffic

Almost everyone has a phone these days, with plenty seeing them as an absolute necessity. Since SMS marketing is such a direct way of communication, it’s a sure chance that customers will be able to see your messages. 

Engage in text marketing and see a good return on your investment of time and money. The use of an SMS marketing management platform can also make it easy to see how messages were sent and open, as well as the conversions that coincide with it. 


In summary, SMS marketing can be quite an effective aid. It’s on par with plenty of other digital marketing strategies and tools, as it can help communicate with an audience and improve one’s conversion rate.

Looking for the best text messaging service for a business? Main Street Contact is a web-based platform that helps you send voice and text messages to your customer base with ease. Check it out now!